In my previous role as a student, I worked on a project to showcase a technique or technological opportunity for use in the design process for an industry of my choice. I chose to focus on the use of Blender, a 3D animation software, for advertising. After conducting research and contacting industry professionals, I decided to focus on Blender due to its accessibility and potential for use in advertising. I then used online guides and tutorials to learn more about the software and create a mock-up example to showcase its potential in the design process. This project allowed me to gain valuable insights into the use of Blender in the advertising industry and the potential benefits of incorporating it into the design process.